Status
Selectively available
Location
Seattle, WA
Current
Meta — Head of DesignOps, Superintelligence Labs
Discipline
Design × AI × Scale
Will Seyffer — Design Executive

Where craft
meets frontier_

Twenty years translating between the human and the machine. Engineering, UX, endless dot-connecting — building the humane design language for technology that doesn't exist yet.

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I sit at a rare intersection as a unique hybrid: The designer who introduced UX practice to multiple digital agencies. The producer who flew to Denver at midnight to code alongside engineers to ensure the design implementation hit our craft bar and ship deadline. The product creative director who shipped to 4 billion monthly users for close to a decade. And lastly, the exec who understands that at the frontier, design isn't decoration — it's epistemology.

Most design leaders are either craftspeople promoted past their context, or operators who've forgotten what makes great work feel inevitable. I've spent two decades refusing to pick a lane. The result is a perspective that doesn't exist anywhere else in the market, and a track record to prove it.

4B
Monthly active users touching
design systems I originated and bootstrapped
20+
Years of craft —
agency, brand/marketing, UX, hardware, social, AI
4×
Industry transitions navigated
ahead of the curve, not behind it
Now →
Meta
Head of DesignOps — Superintelligence Labs
Superintelligence DesignOps AI Native Systems
Layer IV
Prior
Meta
Director, DesOps, Product Creative — Facebook
Social 2B Scale Brand Design Systems
Layer III
Hardware Era
Google Nest & GoPro
Design Leadership — Consumer Hardware
Hardware Physical-Digital Product Design
Layer II
Origin
Agency World
Creative Direction — Craft Foundation
UX Craft Engineering Brand Identity Creative Direction
Layer I
01
AI Product Creative Strategy
Defining what "design" means when the canvas thinks back. I build the frameworks, principles, and systems that let creative scale inside generative AI products.
02
Design Operations at Scale
Org design, tooling, workflow architecture — the infrastructure that makes great creative possible across hundreds of people and billions of touchpoints.
03
Cross-Disciplinary Leadership
I bridge fluently between designers, engineers, PMs, researchers, and brand teams. The translator role nobody advertises for but every org desperately needs. The human in, on, and above the loop.
04
Brand in the Age of AI
What does a brand feel like when its primary surface is a conversation? I've been inside the lab working on that question longer than most people have been asking it.

Building something
that matters?

Selectively open to conversations about VP and C-suite
design leadership roles, advisory relationships, and
mission-critical creative challenges at the AI frontier.