Google Nest
Google Nest | Senior Digital Producer
2016 (Freelance)
As the senior producer for Nest.com, I worked across all strategy efforts, design, and content for the website, for both marketing and ecomm. Between feature enhancements, micro-sites (especially the unique energy/utility-related work respective to Nest’s industry), product and feature launches; we did it all.
Nest.com | Strategy, Design and Content
The homepage was by far our busiest area of development. We had a number of new products launching, alongside features, announcements, new programs, etc etc. We were always collaborating across hardware and software orgs, marketing, and creative to deploy strategic designs to meet the various goals and KPIs that had been set.
Nest Home | Features
Constant updates and feature changes were happening across the Nest companion app, so we had to always be making sure that the site reflected the latest builds, and incorporating and visualizing the right experience consistently, coherently, and cohesively.
Nest | Product Launches
With every launch came a whole new plan and strategy (especially for the brand ‘story’) for creative development and incorporation across all relevant surfaces. This is an example of a collaboration between the digital team and the creative production team to support the launch of Nest’s first ever ‘colored’ rings.
